18.1.2026
kai cenat just started a clothing brand and im not a fan. now, i dont know alllll that much about kai, i dont watch his streams, i didnt watch the subathon, i basically only knew of his shit through clips on reels and wherever else. I dont want to say that this endeavor of his feels performative, i mean, fashion is performative, its a performance of the convert world of the designer, or oneself, but i feel that there is a performative element in what he's doing, and that is novelty. passing off listening to frank ocean as novel, finding out about coldplay in the BIG 2026 is fucking crazy to me, picking up these grails that have been RAN THROUGH like omg the pic of him with the ccp jacket is genuinely heart breaking, its like, everybody else been on this, u not diff chile. and like, i dont give a fuck about him not being able to read people are making jokes about that whatever. but i think that kai as someone who's connection with fashion has been so surface level, its basically non existent, to the point where he was known as "bad fits cenat" before getting a stylist goes to show that he really aint about it. it all feels too sudden. also the clip of him on the treadmill watching a runway is so cringe inducing it makes me want to kill myself. when you're someone who has this level of reach and an audience this wide, your content will cater to that, and for that to happen, substance needs to be kinda flat, and this act of "imma call it vivet coz its like freedom or like independent" fucking i forgot what he said it meant is soooo like, where is this coming from? has he ever raised existential questions of this nature before for his BRAND to be named as such, popping in one day after netting a good 40 million from a subathon, acting like u got an awakening is so off putting to me. and maybe he was curious about this kind of shit beforehand, and didnt bring attention to it on his platform, but i feel like if he really was about it, if he really cared about it like that he would have made that fact clear in the journal that he publishes covering the whole process, or atleast been open about that fact in one way or another. i mean, with this being his self improvement journey since you know he made that story saying hes done with dating at a big ol double digit age starting with a 2, vulnerability is something i would expect, but something that isnt present. i love slawn, but imma be honest i dont give a fuck u got him on your shit, this another example of trend hopping, slawn is big right now, and god bless that man i hope he will be in 30 years, and so kai is like yo get him on my shit. baggy jeans were big a year and a half ago, bro was rocking that shit, now he rocking the hedi's. and its not just that he's trend hopping, its also that HIS STYLIST PUT HIM ON THAT SHIT like BRO U CANT EVEN PICK SHIT OUT FROM THE ALGORITHM YOURSELF. no-brain-cenat can not buy pants from an algorithm spoon feeding him a personality, he needs the food chewed up and directly funneled into his mouth. also fashion is gay, like im sorry, actually im not fuck all yall, but fashion is gay, mad gay, everyone is gay, besides so few people. the culture wouldnt be here if it werent for gay people, and having someone who is surrounded by people who say "no diddy" when they see gay shit, in the fashion scene is super ????????? like, the level of disconnect that he has from fashion can not be overstated, he's not a wolf in sheeps clothing, hes a brick in sheeps clothing, like just fucking stupid and uneducated in the culture, and i do get that he's learning right now, and i hope he does it right, but i just dont think he will.
yeah.
also pictures courtesy of yungstarbeam on ig ily bro